Guerin: Portugal's leading car rental company in customer satisfaction
Guerin is a car rental company in Portugal with over 30 years of experience. Present throughout the country, it develops mobility solutions for individuals and businesses, with a reliable, accessible service centred on the client's time. This focus translates into a constant priority: to deliver a service of excellence, reinforce our position as a benchmark in service quality, and lead in customer satisfaction in Portugal. A commitment reflected in the awards and recognitions we have earned, such as the 5-Star Award, the Fleet Magazine distinction, and the recognitions awarded by platforms such as Booking, Rentcars and Rentalcars, among others.
Part of the Salvador Caetano Group, Guerin reinforces its market presence through innovation, operational quality and a commitment to efficient and responsible mobility. Our ambition is clear: to simplify every stage of the rental process and guarantee a simple, transparent, client-oriented experience, valuing every interaction and every moment of the process.
Leadership in mobility in Portugal
Guerin is a car rental company with Portuguese DNA, recognised for its experience and trustworthiness. It plays a leading role in mobility in Portugal, combining local knowledge with a solid, nationally scalable operation. Our leadership is built on an experience centred on the client, with the goal of keeping Guerin as a benchmark in the sector.
Our offering addresses different travel needs, from short-term rentals to flexible solutions for businesses, including corporate fleet management.
The ongoing commitment to digitalisation, process efficiency and proximity to the client consolidates Guerin's position as a trusted brand, with a permanent focus on service quality and user experience.
At Guerin, we believe that the future of mobility centres on the most valuable asset: time. That is why the entire process is built with our clients' real needs in mind, for a faster, more comfortable and more predictable experience, whether renting a car online or in person.
Mission
Mobility is our reason for being. Customer satisfaction is our motivation.
Vision
To be the leader in customer satisfaction and grow in a sustained way.
Values
The client is at the centre of everything we do, guiding conduct grounded in ethics, honesty and integrity. We value innovation, the development of our people and the creation of a fair and motivating working environment. We are also committed to social responsibility and the efficient use of resources, contributing to a more sustainable and inclusive way of operating.
Quality Policy
At Guerin, quality underpins our entire strategy in the field of driverless vehicle rental and the provision and adaptability of associated mobility solutions.
We aim to exceed our clients' expectations, and to this end we have formalised a Quality Management System that enables us to:
- Continuously improve;
- Place the client at the centre of all our activities;
- Be consistent in our image and our procedures;
- Eliminate waste;
- Be profitable.
We are committed to operating in the market with:
- Vehicles in perfect condition for use and safety;
- Secure and high-performing information systems;
- Open communication channels with clients, partners and suppliers.
Guerin's Quality System is a dynamic system, permanently adapting to the needs of our clients, other stakeholders, legal requirements and the ISO 9001 standard.
Our commitment to sustainable mobility
Sustainable mobility is one of Guerin's strategic pillars. We are strongly committed to practices that reduce the environmental impact of our operations and promote a more responsible model of mobility in Portugal. At our stations, we have implemented rainwater recycling systems that save up to 80% of the water used, demonstrating our commitment to resource efficiency.
Furthermore, we encourage waste recycling across all our facilities and promote digital processes that reduce paper use, making online car rental more sustainable and efficient.
This commitment extends to fleet management and the selection of partners who share the same vision of sustainability and environmental responsibility. We believe that sustainable mobility and service quality go hand in hand, reinforcing our clients' trust and consolidating Guerin's position as a benchmark in responsible and efficient service.
Discover more about our corporate sustainability policies and initiatives that combine innovation, efficiency and care for the environment.
Environmental initiatives and fleet efficiency
Guerin invests in a modern fleet of safe, technologically advanced vehicles designed to improve energy efficiency and reduce emissions, reinforcing its commitment to sustainable mobility in Portugal.
Our initiatives include:
- Continuous fleet renewal with more efficient, lower-emission vehicles;
- Integration of sustainable mobility solutions and eco-friendly technology;
- Process optimisation for greater energy efficiency;
- Promotion of good environmental practices throughout the organisation.
Regular fleet renewal, combined with rigorous maintenance, enables us to offer responsible mobility solutions without compromising safety, comfort or performance. This standard reinforces client trust and Guerin's reputation as a car rental company committed to sustainability.
Diverse fleet and customer support
As a car rental company, Guerin offers a diverse fleet adapted to different needs, whether for urban journeys or long-distance travel.
All vehicles meet high safety standards, offering safe and reliable cars. 24-hour customer support accompanies the entire rental process, ensuring a simple, transparent and efficient experience, in line with our commitment to service quality and responsible mobility.
With this combination of a modern fleet and dedicated customer service, Guerin provides flexible rental solutions and reinforces client trust across the country, consolidating its position as a benchmark in customer satisfaction.
Social responsibility and Guerin's values
Social responsibility is a central pillar of Guerin. We operate transparently and responsibly, fostering lasting relationships with employees, clients and partners, whilst reinforcing trust in every interaction.
Guerin's purpose goes beyond vehicle rental: it translates into an ongoing commitment to ethics, a positive impact on society and sustainable mobility practices. This focus allows us to build relationships of trust, reinforcing the brand's credibility and recognition for the quality of service offered.
Projects, impact and commitment to the client
Our commitment is reflected in projects focused on service quality and the continuous improvement of the Guerin experience. Attention to vehicle safety, efficient processes and transparent service reinforce trust and consistency in every rental.
Our initiatives include:
- Rigorous maintenance and focus on safe vehicles
- Processes oriented towards transparent, high-quality service
- Investment in team training and development
- Active listening and continuous improvement based on client feedback
Our commitment to those who choose us is present at every stage, from reservation to vehicle return, ensuring that every car rental is simple, reliable and aligned with Guerin's principles and sustainable mobility.
Guerin and the Salvador Caetano Group
Guerin is part of the Salvador Caetano Group, one of Portugal's largest automotive groups and an international benchmark in the mobility sector. Thanks to the group's know-how and over 80 years of experience, whether in renting at Salvador Caetano or other solutions, we are able to offer innovative and efficient rental options.
Our connection with the Salvador Caetano Group in car rental reinforces service quality and the reliability of our fleet. Furthermore, the collaboration with Salvador Caetano in vehicle rental ensures that clients benefit from clear, secure processes adapted to their needs throughout the country.
Working at Guerin
Working at Guerin means being part of a united team where we believe in people and the impact each person can make. We value responsible, ethical and resilient professionals who face challenges with a positive attitude, critical thinking and a focus on results.
In a dynamic, constantly evolving environment, versatility, proactivity and a willingness to learn are essential. We look for people who think creatively and objectively, with the ambition to continuously improve and grow with us.
Collaboration is at the heart of our culture. We work together, share knowledge and build stronger solutions, because we know that it is through cooperation that we achieve better results.
Empathy and close communication allow us to offer a human, consistent and distinctive service, contributing directly to the trust and positive experience of our clients.
Through our Guerin recruitment programme, every day is an opportunity to grow. It is an environment where talent flourishes, ideas find space and ambition is valued — a company in motion, with energy and the drive to go further.
Culture, opportunities and professional development
Guerin promotes a culture of closeness, continuous learning and social responsibility. Investment in people is essential to ensure the professional development of our teams and the sustainability of the business.
We believe that the growth of our company is linked to the development of those who are part of the team. That is why we offer various positions at Guerin and career opportunities, encouraging applications and welcoming spontaneous applications from motivated and talented professionals.
The goal is to provide an environment where each employee can grow, contribute ideas and skills, and take part in building a service of excellence, reinforcing the trust and positive experience of our clients in every interaction.
At Guerin, we are a brand made of people, to serve people.